Results-oriented product designer with a passion for creating valuable and profitable digital products using cutting-edge technologies. As a UX expert & technology enthusiast, I thrive on collaboration and have experience designing a wide range of products, from B2C mobile apps and analytical dashboards to voice interactions, AR/VR solutions, and Human-Machine-Interaction.
February 2022 - Present
- UX Design Lead for Supplier Pricebook capability as Digital Transformation initiative within Ericsson Core business to digitalize, automate and support the Sourcing Department process to increase saving potential and reduce manual work.
- Successfully Transferring Sourcing Pricebook for Ericsson to be used within its unit to save
more than 2,500 hours of work and optimize their workflows.
December 2017 - January 2022
- Applying design thinking methods on early-stage ideas to highlight user problems and pains to create a user-centric products when we deliver to the market.
- User Research for several digital projects in different stages (Pre-study, conceptual, or launched)
- Conversational Design and informational architecture for Husqvarna Automower Skill on Alexa, Google
home, etc.
- User Interface design for various digital services eg. Husqvarna tool selector.
- Contributed to several digital products From Idea-to-market projects in an Agile environment.
- Support Product owners to decide on MVP based on user synthesis and plan the project roadmap.
June 2015 - August 2017
- Conducted User Research for complex B2B solutions (eg. ERP, CRM, etc.)
- Delivered UX/UI 10+ Projects for different clients in various industries.
- Supported Sales team with dynamic prototypes, Marketing Materials, etc.
- Lead a team of 5 designers and developers to deliver digital products.
I find great joy in practicing design thinking methods and co-creation workshops to address various use cases and improve the world through innovative products. Join me on this journey of discovery.
+46 7 2855 1406
sherif.ayman@designcastle.se