Echoes of
Design Chapters 

A story of curiosity, problem solving and crafting ideas to make the world a better place to live. 

Ericsson AB - Stockholm, Sweden

- UX Category Owner for assuring Global UX Requirements is addressed and evaluated for Commercial Digital Products in Ericsson Cloud Software & Services. 

-  Leading Product design of Enterprise Virtual Cellular Network (EVCN). to Simplify Enterprise IT with zero-touch provisioning of connectivity and end-to-end security on all employee devices. 

-  Led the Product design of Ericsson Wallet Platform, creating seamless user experiences to showcase API use cases for mobile applications. 

-  Reduced complexity of 5G deployment to non-telecom users for essential defense operation by designing an intuitive Local O&M Defense Module - Ultra Compact Core for Ericsson’s Critical Mission solutions. (Link)

-  Delivered Sourcing Pricebook as 360° solution that enabled the sourcing department to reduce manual effort of over 2,500 hours annually and significant workflow optimization.

- Collaborated closely with product and development teams to ensure alignment between user needs and business objectives, driving efficient and impactful solutions. 

Husqvarna Group - Stockholm, Sweden

- Applying design thinking methods on early-stage ideas to highlight user problems and pains to create a user-centric products when we deliver to the market.

- User Research for several digital projects in different stages (Pre-study, conceptual, or launched) 

- Conversational Design and informational architecture for Husqvarna Automower Skill on Alexa, Google home, etc.

- User Interface design for various digital services eg. Husqvarna tool selector. 

- Contributed to several digital products From Idea-to-market projects in an Agile environment. 

- Support Product owners to decide on MVP based on user synthesis and plan the project roadmap.UX Category Owner for assuring Global UX Requirements is addressed and evaluated for Commercial Digital Products in Ericsson Cloud Software & Services. 

Design Castle AB - Stockholm, Sweden

User-Centric design studio and creative lab helping Businesses to Deliver User Centric Digital Products to the market. 
Website Link

Overlimits LLC - Dubai, UAE

- Conducted User Research for complex B2B solutions (eg. ERP, CRM, etc.)
- Delivered UX/UI 10+ Projects for different clients in various industries.
- Supported Sales team with dynamic prototypes, Marketing Materials, etc.
- Lead a team of 5 designers and developers to deliver digital products.

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