Product designer — Stockholm 2017 — 2026

Design the right things.
Design them right.

Sherif Ayman

I turn complex enterprise problems into products people actually enjoy using — from 5G networks and mission-critical telecom to robotic mowers and garden tech.

Nine years of product design across Stockholm and Dubai, with design thinking at the core: research first, iterate fast, ship what matters.

Today that includes building with AI — design systems, DesignOps and working software delivered with AI-assisted workflows.

About
Enterprise Virtual Cellular Networks — User Experience Design
Enterprise Virtual Cellular Networks
Ericsson
Zero-touch connectivity for the hybrid-work era
Case study
Sourcing Pricebook — User Experience Design
Sourcing Pricebook
Ericsson
360° sourcing solution saving 2,500+ manual hours a year
Case study
Gardena Bluetooth App — Product Design
Gardena Bluetooth App
Gardena
Garden tech you control from a deck chair
Case study
Easygap.se — Product Design
Easygap.se
Easygap
Clinical jaw-motion training — patient app, doctor portal, 3D coach
Case study
Product Registration — User Experience Design
Product Registration
Husqvarna
Invisible registration — every tested user made it through
Case study
Ultra Compact Core — User Experience Design
Ultra Compact Core
Ericsson
A 5G core for critical missions, radically downsized
Case study
Nexura — POS Lifecycle Platform
Nexura
Design Castle
Payments infrastructure design — POS lifecycle, merchants, field ops
Coming soon
Syllaby.io
Syllaby
Supporting an AI video platform — labs, launches and presence
Coming soon
Lystio — Real-Estate Platform
Lystio
Lystio
Map-first apartment search for Vienna — rent and buy
Coming soon
View all case studies

DesignOps & AI

How the work gets made

Short articles on the operating systems behind the projects — process rituals, research honesty and AI-assisted delivery.

View all articles
Demo, not memo
Claude Code turned our Figma designs into a walkable product. Users stopped following the script — and the feedback got real.
Aug 14, 2026
Write the system, then the screens
Design systems used to scale a designer across a team. Now they scale judgment to machines — if you write them down.
Aug 14, 2026
The app is the HMI
Gardena’s Bluetooth products have no buttons and no screens. When the app is the only interface, configuration time is a hardware spec.
Aug 14, 2026