Echoes of
Design Chapters

- UX Category Owner for assuring Global UX Requirements is addressed and evaluated for Commercial Digital Products in Ericsson Cloud Software & Services. - Leading Product design of Enterprise Virtual Cellular Network (EVCN), to Simplify Enterprise IT with zero-touch provisioning of connectivity and end-to-end security on all employee devices. - Led the Product design of Ericsson Wallet Platform, creating seamless user experiences to showcase API use cases for mobile applications. - Reduced complexity of 5G deployment to non-telecom users for essential defense operation by designing an intuitive Local O&M Defense Module - Ultra Compact Core for Ericsson’s Critical Mission solutions. - Delivered Sourcing Pricebook as 360° solution that enabled the sourcing department to reduce manual effort of over 2,500 hours annually and significant workflow optimization. - Collaborated closely with product and development teams to ensure alignment between user needs and business objectives, driving efficient and impactful solutions.

- Applying design thinking methods on early-stage ideas to highlight user problems and pains to create a user-centric products when we deliver to the market. - User Research for several digital projects in different stages (Pre-study, conceptual, or launched). - Conversational Design and informational architecture for Husqvarna Automower Skill on Alexa, Google Home, etc. - User Interface design for various digital services eg. Husqvarna tool selector. - Contributed to several digital products from Idea-to-market projects in an Agile environment. - Support Product owners to decide on MVP based on user synthesis and plan the project roadmap.

User-Centric design studio and creative lab helping Businesses to Deliver User Centric Digital Products to the market. Website Link

- Conducted User Research for complex B2B solutions (eg. ERP, CRM, etc.) - Delivered UX/UI 10+ Projects for different clients in various industries. - Supported Sales team with dynamic prototypes, Marketing Materials, etc. - Lead a team of 5 designers and developers to deliver digital products.