Echoes of
design chapters

UX Category Owner, ensuring global UX requirements are addressed and evaluated across Commercial Digital Products in Ericsson Cloud Software & Services.

Leading product design of Enterprise Virtual Cellular Network (EVCN) — simplifying enterprise IT with zero-touch provisioning of connectivity and end-to-end security on every employee device.

Led product design of Ericsson Wallet Platform, creating seamless experiences that showcase API use cases for mobile applications.

Reduced the complexity of 5G deployment for non-telecom users in essential defense operations by designing an intuitive local O&M module — Ultra Compact Core — for Ericsson’s Critical Mission solutions.

Delivered Sourcing Pricebook, a 360° solution that cut the sourcing department’s manual effort by 2,500+ hours annually.

Collaborated closely with product and development teams to keep user needs and business objectives aligned.

Applied design-thinking methods to early-stage ideas, surfacing user problems and pains before products reached the market.

User research across digital projects at every stage — pre-study, concept and launched.

Conversation design and information architecture for the Husqvarna Automower skill on Alexa, Google Home and more.

User interface design for digital services such as the Husqvarna tool selector.

Contributed to idea-to-market products in an Agile environment.

Supported product owners in scoping MVPs from user synthesis and planning project roadmaps.

User-centric design studio and creative lab helping businesses deliver digital products to market — designcastle.se

User research for complex B2B solutions — ERP, CRM and more.

Delivered 10+ UX/UI projects for clients across industries.

Supported the sales team with dynamic prototypes and marketing material.

Led a team of 5 designers and developers delivering digital products.