Nice to meet you
I'm Sherif
Product designer with a soft spot for hard problems — the kind hiding inside telecom networks, robotic mowers and enterprise platforms. From B2C mobile apps and analytical dashboards to voice interactions and robotic behavior, I design the right things, then design them right.
Values
How I work
Nine years across Stockholm and Dubai taught me what actually moves products forward — these are the principles I don't compromise on.
Impact over output
I strive to make an impact in people’s lives through user-centric digital products — user value in every release is the constant goal.
Research feeds decisions
I support product owners’ decisions with user synthesis and qualitative research, so roadmaps are built on evidence rather than opinion.
Design thinking, practiced
Co-creation workshops, journey mapping, roleplay, brainstorming — methods I moderate and use daily, not just talk about.
Fluent with engineers
A technical background keeps discussions with development teams fruitful — optimizing designs against real constraints.
Innovation is a culture
Not a department. I foster collaboration where challenging the status quo is encouraged — lately that means building with AI, hands-on.
Sustainability is everyone’s job
Including the product team’s — delivering durable user value beats shipping features that don’t matter.
Craft
Skills & tools
Education
Always a student
Formal design training on top of a computer-science degree — and a run of AI and digital-transformation studies that feed directly into how I build today.
Recognition
Award-winning work
Details
The practical bits
Based in Stockholm. Arabic native, English fluent, Swedish intermediate. Full CV with references available on request.
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